Search Engine Optimization Tutorial for Beginners (WordPress)

Objective: To take a WordPress site from zero visibility to a fully optimized, high-traffic authority site using professional plugins and webmaster data.

Module 1: The Foundation – Plugin Installation & Architecture

This module focuses on setting up the engine of your SEO. Instead of using basic dashboard searches, you’ll learn the professional way to handle premium tools.

• Lesson 1: Introduction to WordPress SEO Plugins (The PRO Introduction)

• Lesson 2: Installing Premium Plugins via Zip Upload (Stop Dashboard Searching)

• Lesson 3: The Rank #1 Setup: Uploading & Initializing Premium Tools

• Lesson 4: Automated Setup: The “Set It & Forget It” Configuration

Module 2: Core Configuration – The “Perfect” Settings

Once the tools are installed, they must be tuned. This module covers the technical “under-the-hood” settings that dictate how search engines see your site.

• Lesson 5: General SEO Settings: The Perfect PRO Setup

• Lesson 6: Optimizing Search Appearance: Strategy for 10x More Clicks

• Lesson 7: Sitemaps Mastery: The Secret to Getting Indexed Fast

Module 3: The Data Powerhouse – Webmaster Tools

You cannot improve what you cannot measure. This module connects your site to the three major search engines to ensure you are no longer “flying blind.”

• Lesson 8: Google Search Console: Uncovering the SEO Truth

• Lesson 9: Bing Webmaster Tools: Accessing Data Google Hides

• Lesson 10: Yandex Webmaster Tools: Tapping into New Traffic Sources

• Lesson 11: Pinterest Verification: Unlocking the Secret to Rich Pins

Module 4: Indexing & Maintenance – Speed & Health

SEO isn’t a one-time event. This module focuses on proactive maintenance—fixing what’s broken and forcing search engines to recognize your updates immediately.

• Lesson 12: Broken Links: How to Stop Killing Your SEO Rank

• Lesson 13: Force Indexing: How to Make Google Crawl You NOW

• Lesson 14: Indexing Alternatives: Using Bing to Skip the Google Wait

Module 5: Advanced Growth – Local SEO & User Behavior

The final module moves beyond keywords and into user experience and physical location targeting.

• Lesson 15: Local SEO: Ranking #1 on Google Maps

• Lesson 16: Microsoft Clarity: Analyzing Why Users Leave Your Site

• Lesson 17: Deep SEO Mastery: Final Steps to Getting Certified