Udemy vs. Kajabi: What’s Best for Selling and Marketing Your Courses?

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Introduction: The Battle of Platforms Begins

It was 2 a.m. when a digital creator in Lagos finally asked the big question: “Should I sell my new course on Udemy or Kajabi?”

If you’re here, you’re likely standing at that same crossroads—full of knowledge, ready to teach, but unsure where to launch. Whether you’re a coach, tech instructor, or content creator, choosing the best course platform can make or break your online education business.

In this post, we’ll break down the real-world pros and cons of Udemy vs Kajabi, especially when it comes to selling and marketing your online courses.

Let’s help you make the best choice for your brand—and your bank account.

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Udemy: Marketplace Power, Without the Control

Udemy is one of the largest online learning marketplaces in the world. With over 70 million students, it’s like the Amazon of online courses.

Why Creators Choose Udemy

• Instant access to millions of potential students

• Free to join and publish a course

• Lifetime access for students

• Great for building social proof through reviews

Udemy Pros

• Built-in organic traffic

• Minimal marketing required

• Low barrier to entry

• Works well for course validation

Udemy Cons

• Limited control over pricing (frequent $9.99 discounts)

• Revenue split: You get only 37%–50% of course sales (unless sold through your link)

• No access to customer emails

• Heavily branded by Udemy—not your business

Udemy Is Best If…

• You’re just getting started with no email list

• You want fast exposure

• You don’t want to handle funnels or tech setups

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Kajabi: Your Course Business HQ

Kajabi is an all-in-one platform that lets you sell online courses, email campaigns, build websites, and manage memberships—all under your brand.

Think of it as your digital business hub.

Kajabi Marketing Features That Shine

• Powerful email automation and segmentation

• Drag-and-drop sales funnel builder (called Pipelines)

• Integrated landing pages, blogs, and checkout systems

• Ability to offer bundles, coaching, webinars, and memberships

Kajabi Pros

• 100% control of your brand and pricing

• Own your customer data (email list = gold)

• Better for high-ticket or premium courses

• Everything in one place—no need for third-party tools

Kajabi Cons

• Monthly fee starting at $149

• You’re responsible for all marketing (ads, SEO, content)

• Higher learning curve for beginners

Kajabi Is Best If…

• You’re building a long-term course business

• You already have (or plan to build) an audience

• You want to sell more than just courses—think coaching, community, etc.

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Kajabi vs. Udemy: Which Wins for Marketing?

Here’s the marketing truth bomb: Kajabi is built for full-scale business marketing, while Udemy is built for reach.

If you’re selling a $15 course to 1,000 people, Udemy might be a good option. But if you’re selling a $297 premium course to 100 serious buyers, Kajabi will take you further, especially if you’re leveraging a strong email list or social following.

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Pro Tip: Use Both Strategically

Smart instructors often use Udemy to build authority and Kajabi to build income.

Here’s how:

• Post a short version of your course on Udemy to attract students.

• Include a call to action to join your newsletter or free challenge (where allowed).

• Sell your full course, coaching program, or bundle on Kajabi to your warm leads.

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Other Platforms to Consider

Still not sure? These course platforms sit between Udemy and Kajabi:

• Thinkific—great for custom course sites

• Teachable—easier than Kajabi but less powerful

• Podia—beginner-friendly with solid features

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Final Verdict: Udemy vs Kajabi for Selling Courses

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What We Recommend at Belad Tech

At Belad Tech, we help course creators grow smarter. Whether you’re launching your first course or building a full tech academy, our advice is simple:

Start where you are—but build for where you’re going.

If you’re brand new? Test the waters with Udemy.
If you’re serious about growth? Build your empire with Kajabi.

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